Aratana × Alexander McQueen

For the global launch of the Aratana × Alexander McQueen sneaker collection, we contributed to the development of a hybrid visual language that merged digital and analogue production techniques. Working alongside media artist Anton Reva and the creative team, we helped shape visual solutions for a campaign built around footage of 16 remotely filmed characters. Through extensive experimentation—including physical collage, print processes, typography, paint interventions, rescanning, and custom image treatments—we transformed the original material into a distinctive visual system. The result was a series of campaign visuals celebrating craftsmanship, experimentation, and the creative potential of mixed-media production. The project reflects our interest in expanding the boundaries of contemporary image-making through the integration of digital and physical processes.