At the beginning of 2022, Nike and Hypebeast launched Never Done, a project exploring the relationship between sportswear, the surrounding world, and cultural context. Led by creative director and media artist Anton Reva, the team developed a distinctive visual language using mixed-media techniques that emphasized the ideas of recycling and reuse. The result was a unique visual identity for the series, featuring designer Feng Chen Wang and snowboarder Xuetong Cai. Koshta.collective contributed to the development of the project's visual system, reinforcing its experimental and digitally driven aesthetic.
Visual Content
