For Zemfira's first release after a long creative hiatus, we were invited by Pop-Farm to develop the concept and visual narrative for the music video Austin. Centered around Austin Butler, the iconic character from the mobile game Homescapes, the project brought together storytelling, animation, and digital production in an unexpected crossover between music and gaming. Following more than six months of development in collaboration with Playrix and two leading animation studios, the video evolved into a distinctive visual work recognized internationally.
Austin was shortlisted and awarded at several international film and music video festivals, including the Los Angeles Cinematography Awards, Los Angeles Animation Festival, Unknown Festival, Seeyousound International Music Film Festival, and received the Grand Prix at the Berlin Music Video Awards. The project reflects our commitment to ambitious long-form visual storytelling that bridges popular culture and contemporary digital art.
